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Frequently asked questions

What is website design and development?

Website design and development is the process of creating a website from scratch or improving an existing website's look and functionality.

What is digital marketing?

Digital marketing is the use of digital channels such as search engines, social media, email, and websites to promote a product or service.

What is a sales funnel?

A sales funnel is a visual representation of the journey a potential customer takes from first becoming aware of a product or service to ultimately making a purchase.

What is a landing page?

A landing page is a standalone web page designed for a specific marketing or advertising campaign, with the goal of driving visitors to take a specific action, such as filling out a form or making a purchase.

What is SEO?

SEO stands for Search Engine Optimization, and it is the process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases.

What is content marketing?

Content marketing is the creation and sharing of valuable and relevant content to attract and engage a target audience, with the ultimate goal of driving profitable customer action.

What is customer relationship management (CRM)?

Customer relationship management (CRM) is a strategy and technology used to manage interactions with customers and potential customers throughout their lifecycle, from lead generation to post-purchase support and loyalty programs.